Because it's a "no bell" prize.
Receiving a text from your girlfriend saying that you're breaking up or receiving a second text after saying that it was supposed to be for someone else
A Chernobel Prize.
The nobel prize.
The No-Bell prize.
because he wanted to win the No-bell prize!! Sorry, I ll walk out
My Favorite, When Alexander Graham Bell invented the telephone he had three missed calls from Chuck Norris.