He didn't want to be mainstream.
Then I frown & order the soup.
Because they don't want to wreck Danubes.
He couldn't decide what font to use.
Because he didn't want his daughters to be called Ms. Steaks.
Knock on the door
Because he went ice skating before it was cool.
Steve Jobs went underground.
It's a really obscure number and you've probably never heard of it.
Because, it isn't mainstream.